This webinar took place on Friday March 21, 2:00 PM ET

In an era of rapid change and uncertainty, the way we communicate about environmental education has never been more critical. Kristen Grimm of Spitfire Strategies provided guidance for crafting compelling messages that inspire action, build resilience, and strengthen our field when it matters most.

This webinar also included key findings from our impact survey on government cutbacks and their effects on our work—plus, you'll have the opportunity to ask questions and share insights. Read the NAAEE Federal Funding Impact Survey Results. 

Kristen offered many insights similar to this Town Hall in a 2025 webinar discussed in this blog post on majority making.

Develop an opportunistic mindset using these tips from Spitfire Strategies >>

Discover how to use your organization's existing resources to do communications well >>

And the Smart Chart is always full of good tips to help organizations have smart strategic communications.

Speaker:

Kristen Grimm, Founder and Strategist at Spitfire Strategies

In 2002, deciding the world could use more women-run companies, Kristen started Spitfire Strategies. Her first order of business was to democratize the knowledge about how to create a strategic communication plan so lots of organizations could harness the growing power of communication to make the world better. Kristen has worked for thousands of nonprofits and foundations around the world, learning more with every assignment. She has created narratives that stick, messages that motivate, theories of influence that shape new laws of the land, campaign and communication strategies that drive momentum for movements, and field-building resources that share tricks of the trade so fellow progressive changemakers can do smarter, more impactful work.

Kristen is the mastermind behind Spitfire’s Smart Chart, Planning to Win, Mindful Messaging, and Discovering the Activation Point, among other big think pieces. She thinks fast in a crisis, is deft at drawing phenomenal visionary speeches out of leaders and is someone you want in your corner when you're ready to go big. When it comes to storytelling, all you need to know is that her last name is Grimm.