Addressing gaps in biodiversity knowledge and improving awareness
While many people express concern over environmental issues, overall environmental knowledge remains low. In addition, few studies have measured knowledge regarding biodiversity. Biodiversity is a measure of species variation within an ecosystem, and its loss often leads to species extinction. Of studies that have assessed biodiversity knowledge, results indicate that many people prioritize protection of “charismatic megafauna” like elephants and tigers over species that are more susceptible to negative impacts of biodiversity loss.