Social media testing can help educators hone effective messages for conservation
Water supply is a concern in a warming global climate, especially in areas with low levels of freshwater available and high water consumption like in the state of Florida. Although researchers have already studied how educators in formal and nonformal settings can impact water conservation outcomes in students, social media has not yet been a tool evaluated for implementing water and other environmental conservation messages. Social media can include framing, a technique that describes not only how a communicator presents the information but also how a person interprets that information.