Motivating Pro-Environmental Behavior Through Emotions
Environmental activist Jane Goodall once said, “Only if we understand can we care. Only if we care will we help. Only if we help shall we be saved.” This perspective suggests the importance of coupling a range of variables—such as emotion, skills development, or self-efficacy—in order to influence environmental behavior. This study explored the relationship of knowledge and emotion with environmentally related behaviors. Specifically, the researchers asked: What role do emotions play in bringing about pro-environmental behaviors?