Researchers Link Behavior Theories to the Philosophies of Muir and Leopold
In thinking about what motivates environmental behavior, the Michigan State University researchers who authored this paper acknowledge that the knowledge-attitudes-behavior link that so commonly guides environmental education programs often doesn't work or is an overly simplistic representation. (What is commonly referred to as the knowledge-attitudes-behavior model rests on the assumption that knowledge about the environment spurs more positive attitudes, which in turn lead to more responsible environmental behavior.)