Ecotourism operators openly share environmental sustainability and management knowledge
Sustainable operations can be beneficial for businesses to decrease their environmental impact and can be monetarily advantageous through decreased energy costs. Ecotourism operators particularly depend on maintaining and improving the quality of the natural environment to ensure their business model is successful. Knowledge Management (KM), a theory that knowledge is more valuable when shared, can be useful for ecotourism operators to distribute information and educate audiences and staff about environmental issues.