Climate change should be framed as both an environmental and a social justice issue
Climate change messages often focus on ecological impacts, such as melting ice caps and vanishing species. However, ecologically focused messages do not resonate with everyone. For some, these types of messages have been overused and lack the influence they once had; for others, they are too politically polarizing or lack relevance. Because mitigating the impacts of climate change will require tremendous individual and collective efforts, multiple messaging strategies should be used to reach as diverse an audience as possible.