Short-term conservation education and wildlife viewing program can increase conservation mentality
Ecotourism and wildlife viewing can yield positive conservation results among participants, including increasing awareness and action. However, previous research is mixed in terms of the effectiveness of ecotourism on long-term behavior change. Ecotourism opportunities are increasing and provide a unique arena for environmental education due to the brief but effective nature of such experiences. Research suggests that when natural spaces are being degraded due to human activity, an effective way to combat such destruction is through changing the mentality of the people involved.