Framing Climate Change for Specific Audiences
In the realm of environmental education, educators often struggle with figuring out how to discuss an inherently depressing topic such as climate change in a way that is empowering and facilitates engagement, rather than creating a desperate sense of hopelessness. Communicators and researchers alike debate the effectiveness of negative framing, or telling people about the potential dangers of climate change, as compared to positive framing, which explains how people can improve the state of the world by taking action to reduce climate change.