Zoo Uses Video Cameras to Measure Visitor Attentiveness
The Chester Zoo is the United Kingdom's busiest zoo, serving over one million visitors each year. And because of the zoo's commitment to education and the significant investment it has made in its interpretive talks, the researchers in this study—all zoo staffers—conclude that evaluations of interpretive programs are critical. To fill this need, the researchers used what their research indicates is a novel approach to program evaluation in the zoo setting: video recording of visitor behavior during interpretive talks.