Environmental action builds confidence in ability to make change, and then confidence encourages more environmental actions
Motivating people to act in environmentally friendly ways can be difficult. This study explored how building self-efficacy (belief in one's capacity to make change) in undertaking “easy” pro-environmental behaviors (PEBs) may contribute to people later engaging in “more difficult” PEBs. The concept of “scaling up” PEBs in levels of difficulty is a psychological effect called “spillover,” which could help to spark mobilization of increased PEBs.