Visualizing Change Toolkit
“Visualizing Change” is a website [ http://vischange.org/ ] that provides a toolkit full of examples and dynamic visuals and builds on advances in cognitive and social science research, to enable informal educators to use visual narratives on climate change to more effectively reach diverse audiences. With NOAA funding, a collaborative of informal education institutions built this innovative collection of resources for reaching the public. Each example uses “frames” to tell a story in a way that connects with people’s values and mental models in a way that makes sense to them. Most of the examples center on the 75% of our planet that is ocean.
If you want to understand what cognitive and psychological research says about how to communicate with public audiences and need some inspiration regarding how to more effectively convey climate change concepts to your audiences, I encourage you to take a look at the resources you’ll find here!