Balmford, A. ., Clegg, L. ., Coulson, T. ., & Taylor, J. . (2002). Why conservationists should heed Pokémon. Science, 295. http://dx.doi.org/10.1126/science.295.5564.2367b
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Children know more about Pokémon than common wildlifeBalmford and colleagues surveyed 109 United Kingdom (UK) primary schoolchildren (ages 4 to 11) to investigate their knowledge of natural and non-natural objects. Each child was shown a set of 20 flashcards
The Bottom Line
Children know more about Pokémon than common wildlife