Balmford, A. ., Clegg, L. ., Coulson, T. ., & Taylor, J. . (2002). Why conservationists should heed Pokémon. Science, 295, 2367. https://doi.org/http://dx.doi.org/10.1126/science.295.5564.2367b
Balmford and colleagues surveyed 109 United Kingdom (UK) primary schoolchildren (ages 4 to 11) to investigate their knowledge of natural and non-natural objects. Each child was shown a set of 20 flashcards
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