Hi everyone!

The registration doors to the Making Moves course are officially OPEN, and I couldn’t be more excited to share this with you.

This eight-week, live course guides you through a step-by-step process to design an outreach plan that captures your audience’s attention and motivates them to make a change. By the end of the course, you’ll know how to:

• Map and design a behavior change journey: paint a clear picture of what it takes to create change.
• Prioritize target audiences: find your minimum viable audience for maximum impact.
• Identify deterrents & motivators: using the force field analysis to determine what’s preventing action and which mix of motivators to leverage.
• Convert motivators into compelling messages: using an advertising framework to make messages stronger and more focused on the ultimate goal.
• Choose outreach methods that work best: getting your messages to the right audience at the right time and the right place.

You’ll not only learn the theory behind effective outreach—you’ll apply it, guided by worksheets, real-world examples, and live feedback. By the end, you won’t just know what to do—you’ll have done it.

The course runs from October 2–November 20, 2025. Registration is open through Monday, September 22.

Learn more and register on the Making Moves Course webpage.

If you need financial assistance to join the course, please fill out the form below to apply for the desired level of discount.

The standard course rate is $800. Discounted rates are available for:

• Self-funded learners and employees of small NGOs with limited budgets = 40% discount = $480 (Applications for this rate are open on a rolling basis until September 21)
• Undergrad and Graduate students = 88% discount = $96 (Applications due September 7)
• Applicants without access to continuing education funds = 100% discount = $0 (Applications due September 7. There are still 2 spots left!)

Applications are reviewed on a rolling basis, so you won’t have to wait long to find out if you will receive the discounted rate. Fill out the online application form now.

I hope to see you in the next cohort!

—brooke
brooke@brooketully.com