Circular Economy Club (CEC)


The circular economy is designed to provide an alternative to the current, linear economy where consumers take, produce, consume, and waste resources. In a circular economy, all systems are designed to be regenerative so that materials flow back into the cycle after every use (i.e.: by creating products and services that are long-last- ing, and by reselling, donating, renting, refur- bishing, and recycling). The concept was coined by the Ellen MacArthur Foundation in 2010 and has found vast support from governments (e.g. the European Union’s Circular Economy Package) and the private sector (e.g., IKEA, Nestlé, and Procter & Gamble) who have launched circular business models and take-back systems for re- covering materials.