ENGAGE YOUR COMMUNITY TO TELL THE ECONOMIC STORY OF YOUR NATIONAL OR STATE PARK WITHOUT HIRING AN ECONOMIST
Date and Time:
Thursday, April 9, 2020, 3:00pm to Thursday, May 7, 2020, 3:00pm
Do you think you need to hire an economist and wade through piles of complex data to understand the economic benefits that a nearby national or state park has for your community? Do you think the most you can expect is a soundbite on jobs and income the park supports? Learn to paint a broad, research and data-based picture of the economic effects of your park and tell that story to support advocacy, fundraising, economic development, and stronger community-park relationships. You will learn and adapt a proven approach that engages community resources without hiring an economist, consultant or communications shop.
In this course, you will:
- Adapt Harbinger’s “engaged analysis” approach to outline a park economic study for your area.
- Identify goals and match up data sources, research methods and resources for conducting your study.
- Learn how to assess and describe a range of park-related benefits, and how to create simple, realistic ballpark economic projections.
- Learn basics of interpreting findings and presenting data to different audiences.
- Identify trusted messengers for your target audience and make a plan to engage them.
- Review model studies and reports from other parks and protected areas.
Five weekly classes - April 9-May 7, 2020 (sessions available for replay) • Includes two one-on-one consultation calls to address your community’s particular situation and needs • $390 before March 16, $650 after March 16
Who is this for?
- Park friend
- Community educators
- Conservation & historic preservation groups
- Community & economic development staff
- Extension & community development professionals
- High school and college students
- Downtown & Main Street groups
How to Register:
$390 before March 13, $650 after March 13