Making Shift Happen: Designing for Successful Environmental Behavior Change | eePRO @ NAAEE
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Making Shift Happen: Designing for Successful Environmental Behavior Change

"Making Shift Happen: Designing for Successful Behavior Change" by Nya Van Leuven, Lauren Highleyman, Rod Fujita, and Ashleigh Kellerman, has hit the shelves (and my mailbox) this month. While I haven't read through the entire book yet, I can already see that it will be a valuable tool for those of us promoting environmental behavior change (most or all of us!).

The authors have done a great job of synthesizing and distilling behavior change resources into a practical guide. In particular, I love the first chapter - Process Foundations. Biases, ours and those of our audiences, are prominently discussed, along with a variety of considerations for building a successful (and sustainable) behavioral change campaign. Additional focus on understanding and respecting your audience is another essential area.

The concepts this book are scalable, from a small, stand alone environmental education facilities, to international campaigns, and train the trainer workshops.

Let us know if you've read or are reading the book and what you've learned.

Making Shift Happen